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About

About
The creative guy
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The
story

My name is Yassin Zouli, currently based in Amsterdam - working as a digital creative for 10+ years but known as 'the creative guy' for 32+ years.

I'm a T-shaped product designer striving for a measurable outstanding user experience with every interactive product or service. I believe in a human centered design proces. My expertise unfurled to cover a sufficient part of the digital landscape: trendanalysis, user research, value proposition design, interaction design (UX), visual design, video and motion graphics.

I was born and raised in Amsterdam, The Netherlands. I grew up parallel to the rise of the online world which made me a major consumer of digital media and therefor an early adopter. In combination with multiple studies this affinity slowly transformed itself into my 9+ year career. I've worked in many forms: in total creative freedom, commissioned by a very tight briefing, but most of the times in co-creation and iteration - in an agile way adopting the SCRUM methodology.

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"I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future."
Josh Fuller | Founder & CEO at Matic Digital
"I enjoyed working with Yassine for several years. Yassine is very creative, takes initiative and is critical in a pleasant way. He knows how to inspire clients and teams. He is aware of what is going on in the world of creation and user experience design and he is always one step ahead when it comes to discovering new forms of interaction. He also has a good sense of humor - you won't get bored with him around."
Franklin Heijnen | Creative Director at Deloitte
"At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassine crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business."
Job Mantz | Head of digital impact at ABN AMRO